SARAH MAKAR
Advisor on Brand, Growth & Scaling
I’m a proven marketing leader, strategist and advisor with over 25 years experience turning disruptive start-ups into beloved brands and undisputed market leaders. It's a transformation I first drove for Expedia, and later honed with Zillow. Today I advise other companies looking to do the same.
Services
Brand & GTM
I work with companies to develop stage-appropriate brand and go-to-market strategies and plans.
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From assessing market opportunity and potential, to identifying the right target audience, to brand strategy and positioning, to the ensuing sales motion and tactical marketing plans, whether you need all of it or just a portion, I can help.​
Streaming
Many companies have a strong foundation in performance or growth marketing. Often they are eager for scale, but have difficulty making the leap to traditional mass-media.
Enter streaming.
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I can help you quickly stand up a program that delivers scale and brand building benefits, while maintaining performance-like efficiency.
Lifecycle
Too often, companies invest heavily to acquire customers, but not enough on nurturing and converting from within their own ecosystem.
And yet, this is where
the real leverage lies.
I’ve seen this issue frequently enough that I developed a turn-key solution to solve it.
Ask me how.
Advisory
I often work with CEOs and their leaders on an advisory basis, engaging when and where they need it most.​
For many, this leads to coaching their teams through the marketing planning and execution process.
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I am also available to conduct marketing due diligence for M&A and/or VC investments.​
I'm also available to serve on Advisory and Corporate Boards. Please reach out to discuss.
Rich Barton
Co-Founder & CEO of Expedia Inc. & Zillow Group
Extensive experience as a tech consumer marketing leader. Excellent results working for me at both Expedia and Zillow, and a valuable resource to multiple other companies in my portfolio. Smart, engaged, strategic and an excellent advisor and coach as well. Highly recommend Sarah.
Amy Bohutinsky
Board Director at Duolingo & Zillow Group
Sarah is an incredibly experienced operator, having been at the ground level and growth stages of numerous iconic consumer brands. She's a great listener, a big picture thinker, and adds strategic value well beyond the scope of marketing. She is also an excellent advisor and coach. I highly recommend working with Sarah!
Spencer Rascoff
CEO of Match Group & former CEO of Zillow Group
Sarah is a very experienced marketing leader with great instincts and insights. She's a great brand marketer who is able to harness the power of other marketing functions to create a performance-oriented, integrated whole. She also provides excellent strategic leadership across the company. I would definitely work with her again.
Interested? Let's talk.
The best way to reach me is via LinkedIn.
