SARAH MAKAR
Advisor on Brand, Growth & Scaling
I’m a proven marketing leader, strategist and advisor with over 25 years experience turning disruptive start-ups into beloved brands and multi-billion dollar businesses. It's a transformation I first drove for Expedia, and later honed with Zillow. Today I advise other companies looking to do the same.
Services
Assessment
I help CEOs and Investors unlock growth by assessing both current marketing efforts and future potential - from staffing and strategy through to execution and results. I also conduct marketing diligence for M&A and capital investments.
Advisory
Working across channels, I advise CEOs and C-suite leaders looking to improve their marketing efforts and de-risk related investments.
I also advise on creative development, stage-appropriate hiring, org structure, operations, analytics and tech.
Strategy
I work hands-on with companies to develop brand, marketing and go-to-market strategies and plans. Deliverables may include mission, vision, values, positioning & RTBs, ICPs/personas, corporate narratives, pitch decks, and strategic and annual operating plans.
Coaching
Following strategy development, I often transition to coach teams and advise leadership through the execution. This speeds time to market while ensuring strategic continuity, quality execution & accountability. It also strengthens internal capabilities for future.
I'm also available to serve on Advisory and Corporate Boards. Please reach out for a copy of my Board Profile.
Rich Barton
Co-Founder & CEO of Expedia Inc. & Zillow Group
Extensive experience as a tech consumer marketing leader. Excellent results working for me at both Expedia and Zillow, and a valuable resource to multiple other companies in my portfolio. Smart, engaged, strategic and an excellent advisor and coach as well. Highly recommend Sarah.
Amy Bohutinsky
Board Director at Duolingo & Zillow Group
Sarah is an incredibly experienced operator, having been at the ground level and growth stages of numerous iconic consumer brands. She's a great listener, a big picture thinker, and adds strategic value well beyond the scope of marketing. She is also an excellent advisor and coach. I highly recommend working with Sarah!
Spencer Rascoff
Co-founder & Chair of Pacaso, Queue, & heyLibby
Sarah is a very experienced marketing leader with great instincts and insights. She's a great brand marketer who is able to harness the power of other marketing functions to create a performance-oriented, integrated whole. She also provides excellent strategic leadership across the company. I would definitely work with her again.
Interested? Let's talk.
The best way to reach me is via LinkedIn.